In 2023, the Fund launched a global communication campaign to advocate for the right to a safe and healthy work environment in the coffee supply chain. Named the #CoffeePeople campaign, this effort urged governments, employers’ and workers’ organizations, international organizations, and private enterprises to take tangible steps towards fostering a safer and healthier coffee supply chain for all.
The campaign was launched on 1 October, International Coffee Day, at the World Coffee Conference in Bangalore, India. In addition, the Fund headed a series of global webinars and targeted workshops in Brazil, Viet Nam, and Uganda. In total, the Fund reached more than 25 million people worldwide with its key messages and calls-to-action for safety and health for coffee workers everywhere.
The campaign was launched on 1 October, International Coffee Day, at the World Coffee Conference in Bengaluru, India, and through a social media challenge mobilized over 25 million people worldwide with its key messages and calls-to-action for safety and health for coffee workers everywhere. In addition, the Fund headed a series of global webinars and targeted workshops in Brazil, Viet Nam, and Uganda, and 15 key stakeholders pledged to implement concrete actions to improve the safety and health of coffee workers.
Learn more: https://coffeepeople.vzf.ilo.org/